UN - We were the refugees once

Y&R Prague

In 2015, the migration crisis set off a wave of xenophobia in the Czech Republic. Protests, attacks and hate speech, supported even by the state leaders. To help Czech people empathize with today’s refugees, UNHCR decided to remind them of their own past. By re-telling the authentic stories of Czechs who escaped communism between 1948 – 1989.
Brand: UNHCR
Agency: Y&R Prague, Czech Republic
Executive Creative Director: Tereza Sverakova
Head of Art: Atila Martins
Copywriter/CD: Dora Pruzincova
Art Director: Evridiki Kemane
Typography: Neil Johnston
Photography: Miro Minarovych
Production: Tomas Tomasek
Retouch: Monika Zahem, Marek Motalik

You may also like

Forbes Christmas Subscription
2015
RWE - Tweeting Kettle
2016
TYPOPERA - National Theatre
2016
XTB - I trade. I love it.
2016
Energy Saving Game
2016
Vodafone Printer
2012
Horror Tales Worth Telling
2014
ETA Vacuum Cleaner
2012
Open DM
2016
Shout Out - Two Tales Beer
2014