UN - We were the refugees once

Y&R Prague

In 2015, the migration crisis set off a wave of xenophobia in the Czech Republic. Protests, attacks and hate speech, supported even by the state leaders. To help Czech people empathize with today’s refugees, UNHCR decided to remind them of their own past. By re-telling the authentic stories of Czechs who escaped communism between 1948 – 1989.
Brand: UNHCR
Agency: Y&R Prague, Czech Republic
Executive Creative Director: Tereza Sverakova
Head of Art: Atila Martins
Copywriter/CD: Dora Pruzincova
Art Director: Evridiki Kemane
Typography: Neil Johnston
Photography: Miro Minarovych
Production: Tomas Tomasek
Retouch: Monika Zahem, Marek Motalik

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