ATILA MARTINS LAUAR
Creative Director & Photographer
Atila Martins Lauar is a Brazilian Creative Director/Consultant based in Prague with over 15 years of experience in advertising.
He is currently working as a Creative/Storytelling Consultant for Advertising agencies, Photographers, Directors and Film Production Companies helping them to boost up the game in the pitch process and execution.
His accomplishments include winning prestigious awards, such as Cannes Lions, New York Festivals, D&AD, One Show, Clio, and other major international shows across the globe leading Y&R Prague to become the most awarded agency in the country, and securing a prominent position on the global map of advertising. He has been a jury in many AD festivals from North America, Europe, and Asia.
For the past 15 years, he worked for many clients such as NBA, Forbes, Erste, Microsoft, NFL, LaLiga, Harley Davidson, UFC, Samsung, Xiaomi, Deutsche Telekom, Fiat, Škoda, and many other global clients. He collaborated with many agencies around Europe and North America such as Fallon, VMLY&R, Leo Burnett, Jung von Matt, Ogilvy, BBDO, and Dapper Labs in projects such as retaining/new business, global campaigns, product development, and creative projects.
He believes the industry has to stop creating ads only for themselves and start creating ads that are truly relevant to people.
His mission is to transform the traditional ways of thinking inside the industry building a more emphatic relationship between brands, companies and consumers. Based on data of what people really think and feel and not only opinions.
Photography is his passion and he spent one year traveling around the world documenting the life and landscapes of the places he has been.