Opel is now focusing on design and innovation more than ever and the same applies to their target group. That’s why we decided to create a set of on-spot OOH ads, which would communicate to all design lovers visiting the most important design event of the year, the Prague Design Week.
![](https://cdn.myportfolio.com/afa0ec84b2d959fde62b82e3119e49f1/5dc4a750b03444b7659491c83b9ab6b5ea94695993603d96f9ddcb30c356b4a88218900289565534_rw_1920.jpg?h=96a4a82fbfb2967d8e730b859ded269b)
![](https://cdn.myportfolio.com/afa0ec84b2d959fde62b82e3119e49f1/6048ccf0bd5307da5022a1f111e4de9a21c0b34637f74943a3adac1ddf29c103802e682026986b16_rw_1920.jpg?h=2441e3e85750d276aa936e11a389fc37)
![](https://cdn.myportfolio.com/afa0ec84b2d959fde62b82e3119e49f1/486fef6aa64c064afeb48b177583f695fcb397e9569ad9f708fbcd1c16ad89444724aaf377a9323d_rw_1920.jpg?h=e08eac56f9364bc27da297d2a49c74be)
Regional Chief Creative Officer: Jaime Mandelbaum
Executive Creative Director: Tereza Sverakova
Creative Director: Atila Martins
Creative Director: Dora Pruzincova
Copywriter: Jiri Kirchner
Art Director: Eugen Finkei
Agency Producer: Tomas Tomasek
Executive Managing Director - Tomas Dvorak