The NGO National History Archive, administrator to the largest public database of historical witness's stories in Europe is lacking funds to gather more stories from witnesses. Their time is very naturally running out, since the people they intend to interview are bound to sooner or later die of old age. We needed to tell a story about these historical witnesses and showcase how important it is that these people are heard. The campaign consists of 3 authentic stories from the 20th century.
The Post Bellum Society, which archives the memories of witnesses to important historical events, does not have enough resources to gather all these stories. Their time naturally shortens with the age of witnesses to these events. It is important that these people are heard. The campaign consists of 3 authentic stories from three decades of the twentieth century.
POST BELLUM
Brand:Post Bellum
Agency: VMLY&R
Regional CCO: Jaime Mandelbaum
CCO: Tereza Svěráková
ECD: Dora Pružincová
Creative Director: Atila Martins
Copywriter: Jiří Kirchner, Dušan Koutský, Miroslav Pomikal
Art Director: Jan Moucha, Vitezslav Strobl
Photographer: Pavel Hejny (Creative Embassy)
Designer: Michal Landa
Agency Producer :Tomáš Tomášek
