Every summer, beer gardens all over Czechia are invaded by wasps. We decided to raise the visibility of Zatec microbrewery by using this problem to their advantage. We designed a beer coaster that repels insects. And handed it out in beer gardens where Zatec wasn’t even on tap.
![](https://cdn.myportfolio.com/afa0ec84b2d959fde62b82e3119e49f1/73ffa9d3-abe7-44bc-b87f-5980e87e247b_rw_3840.jpg?h=b00574bb4def15d150660b4a9743114d)
Brand: Zatec
Agency: Y&R Prague, Czech Republic
CCO: Jaime Mandelbaum
ECD: Tereza Sverakova
CD: Atila Martins, Dora Pruzincova
CW: Santiago Cosme, Delio Augusto
Designer: Magda Lupinska
Director: Carlos Baer