Every summer, beer gardens all over Czechia are invaded by wasps. We decided to raise the visibility of Zatec microbrewery by using this problem to their advantage. We designed a beer coaster that repels insects. And handed it out in beer gardens where Zatec wasn’t even on tap.
Agency: Y&R Prague, Czech Republic
CCO: Jaime Mandelbaum
ECD: Tereza Sverakova
CD: Atila Martins, Dora Pruzincova
CW: Santiago Cosme, Delio Augusto
Designer: Magda Lupinska
Director: Carlos Baer