The world is facing many problems. 
Problems of extreme magnitude such as deforestation, marine pollution, animal extinction, diseases and many others.
The only way these problems can be solved is with constant research, prevention and a big amount of work force. The costs are continuous and extremely high. 
Unfortunately the funding to solve these issues is very low and it usually comes from individual contributions. Few world leaders such as Bill Gates, Mark Zuckerberg, Warren Buffet already entered a joint pledge to use their wealth to help the world, but despite their efforts even their contributions are far from enough. 
To help these problems come to an end a bigger effort is necessary. The world needs to turn its eyes into these problems and face them as a critical condition to the wellbeing of the planet and the humanity. 
As a leading business magazine, Forbes wants to inspire its readers to be the future leaders that will bring these problems to an end. With a new generation of conscious driving forces, we can build a better future together.
Agency: Y&R Prague, Czech Republic
CCO/CD: Jaime Mandelbaum
Head of Art/ AD: Atila Martins
CW: Santiago Cosme
CW: Jiri kirchner
Designer/Typographer: Neil Johnston
Studio: Carioca

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