The Open O-1.0 is officially the lightest 29er hardtail frame in production today. To promote the super light frame we created a direct mail that placed in everyone’s hands the weight of the Open O-1.0: an envelope of 871 grams that also worked as a promotional brochure.
![](https://cdn.myportfolio.com/afa0ec84b2d959fde62b82e3119e49f1/5473e595ef86f546de58087d_rw_1920.jpg?h=6a36d20f86a2592d0b5078fe8510992d)